The RealReal releases a Consign Report every January. In this report, we share discoveries based on generational distinction of our shoppers and consignors. We discuss our environmental impact/sustainability efforts, monetary consignment stats, and predictions on what fashion trends to keep an eye on in the new year. This report receives a high level of engagement - it was featured in over 100 articles and reached over 166 million people. It was picked up for articles in Forbes, Marie Claire, GQ, and more.

I was the Lead Designer on this report and I worked closely with The RealReal copywriters, PR team, and photographers to bring everyone’s vision to life.

For just $10 per month, shoppers and consignors of The RealReal can become First Look members. This membership allows for 24 hours of shopping before items go live to everyone. First Look members also enjoy exclusive sales that no one else can shop. I worked closely with the Director of Loyalty to bring this membership to life. I created the logo, splash page, and all marketing assets promoting exclusive sales.

Emails created for the Marketing team at The RealReal. These emails drive significant revenue for The RealReal. In a bi-weekly email performance meeting, we discuss the top and bottom performing emails and note what works well, and what can be improved.

TRR Sustainability Calculator White Paper was created to showcase The RealReal’s methodology and logic for estimating environmental impact of certain products. The White Paper was shared with sustainability minded & enthusiastic fashion industry academics to drive credibility for TRR's sustainability efforts and drive awareness of fashion's impact. In addition to this White Paper, I also designed the Landing Page banner, which is featured on TRR’s Sustainability page.

For just a few days each month, The RealReal shoppers can earn up to $500 store credit when they shop during our Shop More, Earn More campaign time period. This campaign leads to a spike in Member Registration and drives significant revenue.

Landing page and informational two sheet to communicate The RealReal’s Get Paid Now payment option to consignors.

The RealReal established a pop-up shop in Saks Fifth Avenue with a goal to encourage circular shopping and consigning among Saks shoppers. We encouraged shoppers to consign their own items by offering a $100 Saks gift card when shoppers consigned with The RealReal. We offered free on-site valuation appointments for anyone interested in consigning. This partnership resulted in a significant increase of consignments and sales.

These donuts are now on the go! I created the graphics for the donut delivery van, which also doubles as a mobile billboard. In addition to the van wrap design, I also created 3 different donut box designs. Each box design is its own special combination of the great outdoors and one iconic donut flavor (galaxy, maple bacon, sprinkle). I also created custom illustrations for the SLODOCO website, and was key designer on the team that built the site.

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The Hive is a boutique shop selling handmade, one-of-a-kind goods in Arroyo Grande, CA. I created a custom “The Place to Bee” illustration for them to print on shirts and tote bags, which they sold in store. The design became so popular among shoppers that The Hive decided to also sell it as a framed print.

After finding much success from the “The Place to Bee” design, I created a custom “Save the Bees” graphic for them to print on shirts to sell in store.

Vintage Cabaret themed poster to promote Rava Wines’ 2018 New Years Eve celebration.

Poster, medal, and t-shirt design for the Paso Half Marathon. This event is a popular family event, so it was important to emphasize the family unit, rather than using graphics that focused on individual running.

Poster created for the SLO Ultra. This is a Race SLO event for ultra marathon runners. 

Studios on the Park is a nonprofit art gallery in downtown Paso Robles, CA. They have a rotating gallery, with new exhibitions every 4-6 weeks. I designed all of the printed and digital graphics promoting each exhibition for almost 4 years. I’ve selected a sample of some of my favorite exhibition posters to share here.

Poster design for the city of Paso Robles's Beer and Distillery Tour.

Mural design created for Nite Creamery, a liquid nitrogen ice cream parlor on the central coast of California.